PRBuilder has a database of more than 100,000 subscribing journalists.
Several competitor services claim a much higher number of journalists.
Yet PRBuilder is proud of our number, for two reasons.
- These are actual interested journalists who have subscribed to a specific news feed from us.
- Our database is not an off the shelf purchased list, littered with general and generic email addresses. Such general addresses rarely even reach individual journalists, and emails sent to them are simply spam – no more, no less.
PRBuilder knows what any sharp PR person knows: the number of entries in your rolodex doesn’t matter, but your relationship to the media does.