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Plus we send directly to journalists who have subscribed to receive news in hundreds of industry-specific topics.
The difference is in the distribution.
This is not a web-only press release, like the many websites posing as "newswires." This is not a limited regional distribution. Your news is delivered to newsrooms nationwide.
Journalists don't waste time looking for stories on cheap press release sites littered with crummy non-newsworthy content. They get their news from two or three major newswires - and PR Newswire is the #1 newswire of press releases.