Two of the last major cable provider holdouts have finally agreed to carry HBO's online streaming video service HBO Go. Cablevision announced that it has reached a deal that allows the network's subscribers to access its content on computers and mobile devices, to its roughly 3.3 million customers in the next few months. The news comes on the heels of the announcement late last week that Time Warner Cable is also bringing the service to its over 12 million video customers starting next month
20
Dec
Bowling Them Over: BCS Has ESPN Seeing Green
Despite the name and the venue, the game formerly known as the uDrove Humanitarian Bowl is anything but small potatoes. Rechristened the Famous Idaho Potato Bowl earlier this summer, this mid-December college football game is only the second of the 33 bowls ESPN/ABC Sports will air over the course of the next three weeks. And while no one expects the Ohio-Utah State showdown to deliver BCS-size ratings, the Potato Bowl is big business for Boise. On August 3, the Idaho Potato Commission signed a six-year, $2.5 million deal for the naming rights to the Humanitarian Bowl, a cold-weather contest that pits a team from the Western Athletic Conference against a Mid-American Conference squad.
19
Dec
AT&T Kills T-Mobile Merger
AT&T's blockbuster deal to acquire T-Mobile for $39 billion from Deutsche Telekom is dead. The decision by AT&T comes nine months after it announced the deal. AT&T will recognize a pretax accounting charge of $4 billion in fourth quarter to account for its breakup fee with Deutsche Telekom
19
Dec
New York Times Co. Close to Selling Regional Media Group
The New York Times Company announced today that it is in “advanced discussions” to sell its Regional Media Group of newspapers to the Halifax Media Group, confirming earlier rumors that a sale was near completion. Blogger Jim Romenesko first reported this morning that the Halifax Media Group’s website had listed the Regional Media Group’s 16 newspapers – including the Sarasota Herald-Tribune in Sarasota, Fla., and the Star-News in Wilmington, N.C. – as its own. The website was taken down shortly thereafter. According to New York Times reporter Amy Chozick, the Regional Media Group accounted for 11 percent of the Times Company’s $2.4 billion in revenue in 2010.
19
Dec
Finally, Time Warner and Cablevision to Offer HBO GO
Two of the last major cable provider holdouts have finally agreed to carry HBO's online streaming video service. Earlier today, Cablevision announced that it has reached a deal that will bring HBO GO, a service that allows the channel's subscribers to access its content on the computers and mobile devices of its roughly 3.3 million customers in the next few months. The news comes on the heels of the announcement late last week that Time Warner Cable is also bringing the service to its over 12 million video customers starting next month. “Cablevision shares an appreciation for TV everywhere and therefore recognizes the incredible value HBO GO adds to the HBO subscription,” said Eric Kessler co-president of HBO, in a statement
19
Dec
New York Life Completes Creative Search
New York Life has selected a new lead creative agency, a week after final presentations. Euro RSCG will succeed Taxi on the business.
19
Dec
Hulu Sees Audience Growth
After one of the most tumultuous years in the site’s history, Hulu has happened upon some good news. According to a report by online marketing research firm comScore, the video streaming platform saw an audience gain of 23 percent year over year for the month of November, to 34.5 million unique viewers. The bump coincided with a number of new content deals that kicked in during November, including with The CW, Sony Pictures Television, and Spanish-language broadcaster Univision. “One of the major things we’re doing is that we continue to grow our content offering,” J.P. Colaco, Hulu’s svp of advertising, told Adweek
19
Dec
Rodale Makes Digital Hire
Health and fitness publisher Rodale is bringing in a new executive to oversee the digital division it created as part of an October shake-up . Former Barnes & Noble gm Anthony Astarita will become Rodale's general manager of digital and new brand development, one of three divisions CEO Maria Rodale created in a reorg at her family’s company. This is the first big hire in some time at Rodale, parent of such brands as Prevention and Men's Health , which has seen an exodus of executives since Maria Rodale took charge of the company two years ago. The latest to leave was its top salesperson, Mary Murcko
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